Steve Jones Hardware
COMPLETE RETAIL FITOUT
A leading family landscape supplier in Brisbane providing superior product and delivery logistics to its customers since 1983.
Detail Retail worked with the team to reconfigure the site defining areas for each customer type; trade, selection centre and bulk. The creation of a selection centre and selection room is where builders, DIY’ers and landscapers can work around the table bringing the products together to create their own ideal landscape. A bulk loading and despatch area where forklift activity is confined to, allows for the customer to move freely within the other areas of the store.
Unique elements such as the JigSaw green wall, paver display and selection centre ensure that the retail experience matches the quality of the service delivery already offered at Steve Jones Landscaping and Supplies.
The layout of the store was created around the end user, rather than the mass display of product on shelves.
Blending merchandising with bulk goods has led to improved category adjacencies and visual exposure of different product ranges. Detail Retail worked with the team to define the customer types and developed merchandise strategies for each area.