EQ Saddleworld


Detail Retail delivered a concept not yet seen in the Equine industry; a dynamic environment to reflect the beauty of the product and create a connection with the customer. Designed around the rider and the horse.

Destination areas such as an onsite saddlery repair, feed and vet care bring the customer into the store, and they are led through a stable structure displaying quality clothing and horsewear.

Built in conjunction with Green Aspect Shopfitters.

Feature displays for high value items such as saddles and helmets allow the customer to review, touch and feel the product.

A dedicated rug room and selection bays for high selling, but difficult to display items.

The colour pallet of timbers and earthy tones with the use of jump poles, lattice and brick herringbone, make this fitout stand above the rest.

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